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How Long Should Retargeting Ads Run? A Complete Guide to Campaign Duration and Learning PeriodsOne of the most common questions in retargeting is not about targeting or creative, but timing. Even the best-designed retargeting campaign can fail if it runs for too short a time—or too long without optimization. Running ads for the right duration allows platforms to collect enough data, complete their learning phases, and deliver consistent performance. Ending campaigns too early...0 Commentarii 0 Distribuiri 262 Views 0 previzualizare
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How Often Should Retargeting Ads Be Shown? A Complete Guide to Frequency, Reach, and Ad FatigueOne of the biggest challenges in retargeting is balance. Show ads too rarely, and users forget your brand. Show them too often, and users become annoyed, ignore your ads, or actively block them. This balance is controlled through ad frequency—the number of times a user sees your retargeting ads over a given period. In 2026, platforms such as Google Ads, Meta Platforms, Inc., and YouTube...0 Commentarii 0 Distribuiri 239 Views 0 previzualizare