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What Is a Good Retention Rate or Benchmark?When companies measure user retention, one of the first questions leadership asks is: “Is this retention rate good?” The answer isn’t universal. A good retention rate depends heavily on your industry, business model, product type, and customer expectations. What’s excellent for a mobile game may be disastrous for a B2B SaaS platform. In this article, we’ll...0 Commentarii 0 Distribuiri 8K Views 0 previzualizare
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What Metrics Matter Most in B2C? The Numbers That Actually Predict Whether a Business Is HealthyA few years ago, I sat through a quarterly marketing review where the leadership team celebrated a 240% increase in social media engagement. The presentation was immaculate. Charts climbed upward dramatically. Applause happened at least twice. Someone used the phrase “explosive audience momentum” with enough confidence that nobody questioned it. Then finance entered the room....0 Commentarii 0 Distribuiri 1K Views 0 previzualizare