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What Is Customer Loyalty in Retail? The Most Misunderstood Asset in CommerceA customer buys coffee from the same café every morning. Another customer purchases running shoes from the same retailer year after year. A third drives past three competing stores to shop at a particular grocery chain despite similar prices and nearly identical products. Retailers often describe all three customers as loyal. The assumption seems reasonable. After all, they keep...0 Commentarios 0 Acciones 86 Views 0 Vista previa