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Dacey Rankins

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2026-07-17 15:01:46 -

How Do I Attract More Customers to My Store? The Answer Starts Before They Walk Through the Door
A retailer once told me, “I don’t need more marketing. I need more people coming through the door.” The statement sounded reasonable. It was also incomplete. After spending time analyzing the business, one fact became impossible to ignore. The store did not have a traffic problem. It had a relevance problem. People knew the store existed. They simply lacked a compelling...

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Dacey Rankins

ha aggiunto una foto Business
2026-07-15 16:14:26 -

How Do I Choose the Right Retail Location?
The Most Expensive Retail Decision Happens Before the First Sale A retailer can change suppliers. A retailer can redesign a website. A retailer can revise pricing, adjust inventory, retrain employees, or launch a new marketing campaign. A retailer can recover from many mistakes. Choosing the wrong location is different. Years ago, I visited two specialty retailers operating in the same...

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