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Dacey Rankins

added blog Business
2025-09-17 10:43:00 -

How Can I Segment Retention Analytics (Cohorts, Behavior, etc.)?
Tracking retention is one of the most important steps in understanding whether your product is delivering ongoing value. But looking at retention as a single metric (like a monthly retention rate) isn’t enough. To gain real insight, businesses must segment retention analytics—breaking users into meaningful groups that reveal patterns in engagement, churn, and loyalty. This article...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:13:48 -

Advanced YouTube and Digital Marketing Integration: Long-Term Growth and Brand Mastery
1. YouTube as a Strategic Asset, Not a Tool YouTube should never be treated as just another social platform — it is a search engine, a community builder, and a sales funnel all in one. Businesses that recognize this invest in it strategically: optimizing it as part of a broader marketing ecosystem. Think of YouTube as a permanent digital storefront — one that works 24/7, globally,...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:12:18 -

How Do You Measure the Success of a Community?
Community building is an art, but measuring whether your community is truly successful requires science. Many organizations and leaders launch communities with excitement, only to struggle later when stakeholders ask, “Is this working?” or “What impact are we really having?” The truth is, community success looks different depending on the mission. A professional...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-22 15:47:46 -

How Long Should Each Podcast Episode Be?
Introduction: Why Length Matters More Than You Think One of the most debated questions among new and seasoned podcasters alike is: How long should each episode be? The truth is, there’s no one-size-fits-all answer — the ideal length depends on your topic, format, audience expectations, and even the platform where your show is hosted. However, understanding how length influences...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 16:02:40 -

How to Measure the Success of a Video Marketing Campaign
1. Introduction: Why Measuring Matters Video marketing has become one of the most effective ways to connect with modern audiences. It captures attention, simplifies complex ideas, and sparks emotion faster than any other medium.But no matter how creative or visually stunning a video is, it means little if it doesn’t produce measurable results. Marketers today are under increasing...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:13:21 -

How Will We Measure the Success of a Product Launch?
A Comprehensive Guide to Launch Metrics, KPIs, and Continuous Improvement A product launch doesn’t end when your product goes live — that’s actually when the real measurement begins. Knowing how to evaluate the success of your product launch helps you understand whether your efforts achieved the desired business outcomes, and more importantly, where to go next. Many...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:18:18 -

Measuring the Success of a YouTube Marketing Campaign — Metrics That Matter
Introduction Creating video content is only half the battle. The real challenge lies in understanding whether your YouTube marketing efforts are truly effective. Views and likes can look impressive, but they don’t always reflect genuine engagement or business impact. Measuring success requires a structured, data-driven approach—one that connects performance metrics with business...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:08:58 -

What Are Common Mistakes in Marketing Plans — and How to Avoid Them
Introduction A marketing plan is the foundation of any successful business growth strategy. It defines how a company communicates its value, attracts its target audience, and achieves revenue goals. Yet, despite its importance, many marketing plans fall short because of preventable mistakes. These errors often arise from unclear objectives, inadequate research, poor alignment with business...

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Dacey Rankins

added blog Business
2025-04-03 15:01:37 -

What is the Best Way to Scale a Startup?
Scaling a startup is one of the most exciting yet challenging phases in an entrepreneur’s journey. After successfully establishing a product-market fit and building a solid foundation, the next step is to grow your business strategically and sustainably. However, scaling isn’t simply about increasing revenue or customer numbers—it involves streamlining operations, managing...

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