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Dacey Rankins

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2025-09-16 16:29:27 -

What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is this retention rate good?” The answer isn’t universal. A good retention rate depends heavily on your industry, business model, product type, and customer expectations. What’s excellent for a mobile game may be disastrous for a B2B SaaS platform. In this article, we’ll...

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Dacey Rankins

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2025-08-12 15:36:10 -

What’s Your Retention/Turnover Rate in This Department?
Understanding retention and turnover rates within a department provides crucial insight into employee satisfaction, management effectiveness, and workplace stability. High turnover can signal underlying issues, while strong retention often points to a positive culture and good leadership. Why This Question Is Important Insight into Work Environment: Frequent departures may indicate low...

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Dacey Rankins

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2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-30 15:50:36 -

How Do I Measure Content Marketing Success?
The Ultimate Guide to Tracking, Analyzing, and Optimizing Your Content Strategy Content marketing has become a cornerstone of digital growth, helping businesses attract audiences, build trust, and drive sales. But creating content alone isn’t enough — the real power lies in understanding whether that content is actually working. This raises a vital question: how do you measure...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-26 15:12:18 -

How Do You Measure the Success of a Community?
Community building is an art, but measuring whether your community is truly successful requires science. Many organizations and leaders launch communities with excitement, only to struggle later when stakeholders ask, “Is this working?” or “What impact are we really having?” The truth is, community success looks different depending on the mission. A professional...

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Dacey Rankins

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2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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Dacey Rankins

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2025-08-06 10:49:56 -

How Long Do People Stay and What’s the Turnover Rate?
When evaluating a company, one of the most telling indicators of its health and culture is how long employees choose to stay. Employee retention and turnover rates offer insights into job satisfaction, management practices, career development opportunities, and organizational stability. Why Turnover Matters A high turnover rate—meaning employees leave frequently—can signal...

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Dacey Rankins

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2025-09-16 16:32:29 -

How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions leadership asks is:“How long will it take before we see results?” The answer depends on many variables, including your business model, customer lifecycle, and the types of changes you implement. Retention improvements rarely happen overnight, but with the right strategy, you can start seeing...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-12 16:02:40 -

How to Measure the Success of a Video Marketing Campaign
1. Introduction: Why Measuring Matters Video marketing has become one of the most effective ways to connect with modern audiences. It captures attention, simplifies complex ideas, and sparks emotion faster than any other medium.But no matter how creative or visually stunning a video is, it means little if it doesn’t produce measurable results. Marketers today are under increasing...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-03 20:41:19 -

How to Reduce Email Unsubscribes (and Keep Subscribers Engaged)
Introduction Every email marketer has experienced it: after putting effort into creating a thoughtful campaign, you check your analytics only to find that a chunk of your subscribers clicked “unsubscribe.” Unsubscribes are a natural part of email marketing, but if they happen too frequently, they can seriously harm your list growth, engagement, and revenue potential. The good news...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-29 16:13:21 -

How Will We Measure the Success of a Product Launch?
A Comprehensive Guide to Launch Metrics, KPIs, and Continuous Improvement A product launch doesn’t end when your product goes live — that’s actually when the real measurement begins. Knowing how to evaluate the success of your product launch helps you understand whether your efforts achieved the desired business outcomes, and more importantly, where to go next. Many...

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Dacey Rankins

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2025-09-11 16:45:17 -

Key Metrics to Measure Growth Hacking Success
Growth hacking is a results-driven approach to business growth. Unlike traditional marketing, which may focus on brand awareness or impressions, growth hacking emphasizes measurable, actionable outcomes. To determine whether a growth hack is successful, businesses rely on key performance indicators (KPIs) that quantify user acquisition, engagement, retention, and revenue. This article explores...

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