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Dacey Rankins

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2025-12-15 18:31:05 -

How Do I Set Sales Goals?
Setting sales goals sounds simple — until you try to do it properly. Many people either set goals that are too vague (“sell more”), too ambitious (“double revenue next month”), or completely disconnected from daily actions. The result is frustration, inconsistency, and burnout. Effective sales goals are not motivational slogans. They are clear targets connected to...

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Dacey Rankins

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2025-05-01 16:23:45 -

How Does a Startup CEO Define and Measure Success?
For a startup CEO, success isn’t defined by a single metric. Unlike in established companies where benchmarks are more predictable, startup success is fluid, evolving with each stage of growth. From product-market fit to scalability, the CEO must define clear, measurable goals that reflect both the company’s vision and the current reality of its journey. 1. Success Begins with...

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Dacey Rankins

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2025-11-27 16:53:11 -

What Is an Earn-Out?
In mergers and acquisitions (M&A), one of the most debated, misunderstood, and strategically valuable deal tools is the earn-out. Earn-outs are widely used to bridge valuation gaps, reduce risk, align incentives, and safeguard the buyer’s investment — yet they are also one of the most challenging mechanisms to negotiate and implement effectively. This comprehensive article...

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