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Business Development – Foundations, Strategy, Operations & Common QuestionsIntroduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Do I Measure Lead Generation Performance?Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views 0 Προεπισκόπηση
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How Do I Set Sales Goals?Setting sales goals sounds simple — until you try to do it properly. Many people either set goals that are too vague (“sell more”), too ambitious (“double revenue next month”), or completely disconnected from daily actions. The result is frustration, inconsistency, and burnout. Effective sales goals are not motivational slogans. They are clear targets connected to...0 Σχόλια 0 Μοιράστηκε 736 Views 0 Προεπισκόπηση
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How Do You Align Sales with Marketing?One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...0 Σχόλια 0 Μοιράστηκε 712 Views 0 Προεπισκόπηση
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How Do You Manage Sales Performance?Managing sales performance is not about watching numbers and reacting when things go wrong. It’s about building a system that continuously improves results, develops people, and creates predictability. High-performing sales organizations don’t rely on motivation alone. They rely on clear metrics, structured reviews, strong coaching, and data-driven decisions. When sales performance...0 Σχόλια 0 Μοιράστηκε 992 Views 0 Προεπισκόπηση
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What Are Common KPIs Across Different Departments?Every organization runs on data. But not all departments measure success the same way. A sales team might celebrate closed deals, while HR monitors turnover, and finance keeps a close eye on cash flow. These differences make sense: each department contributes to overall strategy in unique ways. Yet, when leadership reviews performance, they need a cohesive view of KPIs across the business....0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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What Are Performance Indicators (KPIs)?In business management, one phrase that appears constantly in conversations about success and measurement is KPI, short for Key Performance Indicator. Organizations across industries—from tech startups to manufacturing giants—use KPIs to track progress, evaluate effectiveness, and guide decision-making. But what exactly are KPIs, and why do they matter so much? This article...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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What Are the Most Important Sales Metrics?Sales metrics are the language of performance. Without them, sales teams rely on gut feeling, anecdotes, and reactionary decisions. With the right metrics, sales leaders gain clarity, predictability, and control. However, tracking too many metrics is just as dangerous as tracking none. High-performing sales organizations focus on a core set of meaningful sales metrics that connect daily...0 Σχόλια 0 Μοιράστηκε 684 Views 0 Προεπισκόπηση
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What Constitutes an Effective Go-to-Market (GTM) Strategy?Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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