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How Do I Measure Lead Generation Performance?Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...0 Yorumlar 0 hisse senetleri 605 Views 0 önizleme
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How Do You Manage Sales Performance?Managing sales performance is not about watching numbers and reacting when things go wrong. It’s about building a system that continuously improves results, develops people, and creates predictability. High-performing sales organizations don’t rely on motivation alone. They rely on clear metrics, structured reviews, strong coaching, and data-driven decisions. When sales performance...0 Yorumlar 0 hisse senetleri 207 Views 0 önizleme
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How Often Should You Post on YouTube, and How Long Should Videos Be?There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...0 Yorumlar 0 hisse senetleri 5K Views 0 önizleme
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What Are the Key Functions of Sales Management?Sales management is not a single task — it’s a set of interdependent functions that work together to turn strategy into results. When even one function is weak, sales performance becomes inconsistent, reactive, and difficult to scale. This article breaks down the key functions of sales management, explains what each function involves, why it matters, and how strong execution across...0 Yorumlar 0 hisse senetleri 429 Views 0 önizleme
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What Are the Most Important Sales Metrics?Sales metrics are the language of performance. Without them, sales teams rely on gut feeling, anecdotes, and reactionary decisions. With the right metrics, sales leaders gain clarity, predictability, and control. However, tracking too many metrics is just as dangerous as tracking none. High-performing sales organizations focus on a core set of meaningful sales metrics that connect daily...0 Yorumlar 0 hisse senetleri 211 Views 0 önizleme
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What Is the Average Cost Per Lead?Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how much you’re paying to generate a single potential customer — and whether your lead generation efforts are profitable, scalable, or wasting money. This article breaks down what the average cost per lead is, how it varies by industry and channel, what drives CPL up or down, and how to...0 Yorumlar 0 hisse senetleri 462 Views 0 önizleme
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What Skills Are Required to Be a Product Marketer?Product marketing has emerged as one of the most dynamic and cross-functional roles in modern organizations. Sitting at the intersection of product development, sales, and marketing, product marketers ensure that products are positioned effectively, launched successfully, and adopted by the right audiences. But what exactly does it take to be a great product marketer? Unlike traditional roles...0 Yorumlar 0 hisse senetleri 2K Views 0 önizleme
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What Tools and Methods Support PMMs?Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...0 Yorumlar 0 hisse senetleri 6K Views 0 önizleme
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YouTube Marketing – Key Questions, Strategies & Best PracticesIntroduction YouTube is no longer just a video-sharing platform—it’s a search engine, a content discovery hub, an education resource, and one of the most powerful digital marketing channels available today. Businesses of all sizes use YouTube to build brand authority, generate leads, drive sales, and nurture a loyal community. However, many brands struggle to understand how to...0 Yorumlar 0 hisse senetleri 2K Views 0 önizleme
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