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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:38:59 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...

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Dacey Rankins

agregó una foto Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:33:02 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-22 14:06:59 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...

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Dacey Rankins

agregó una foto Business
2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:36:55 -

What Are Common Tactical Questions Around SEO, Content Marketing, and Campaign Execution?
When marketers discuss strategy, they often focus on big-picture concepts: positioning, buyer personas, or growth frameworks. But in day-to-day practice, the questions that slow teams down are tactical. Whether it’s about optimizing a blog for SEO, deciding how often to post content, or figuring out campaign budgets, these tactical questions determine execution success. This article...

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Dacey Rankins

agregó una foto Business
2025-09-15 18:53:35 -

What Constitutes an Effective Go-to-Market (GTM) Strategy?
Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....

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Dacey Rankins

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2025-12-16 23:18:06 -

What Is a Qualified Lead (MQL vs SQL)?
The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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