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Dacey Rankins

a adăugat un sunet Business
2025-09-04 12:12:33 -

Do You Offer Any Discounts or Promotions?
When customers interact with a business, one of the most frequent questions they ask is: “Do you offer any discounts or promotions?” It’s a simple question, but it reflects a powerful truth about human psychology: everyone loves a deal. Discounts and promotions can influence purchasing behavior, shape brand perception, and even determine long-term loyalty. For businesses,...

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Dacey Rankins

a adăugat un sunet Business
2025-12-02 18:51:11 -

How Do I Create a Successful Pitch?
Pitching is one of the most important skills in business — whether you’re asking for funding, trying to win clients, presenting a new idea to leadership, or simply trying to persuade people to support your plan. A pitch is not just information. It is communication with intent, designed to move someone toward action. A successful pitch is clear, structured, engaging, memorable, and...

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Dacey Rankins

a adăugat un sunet Business
2025-12-02 20:13:48 -

How Do I Pitch to Clients?
1. What Does It Mean to Pitch to Clients? A client pitch is a conversation or presentation designed to show a potential customer: the value you offer, why your solution solves their problem, and why they should choose you over anyone else. A client pitch isn’t just a sales speech. It is: a strategic explanation of how you can help a collaborative discussion...

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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

a adăugat un sunet Business
2025-12-02 19:08:57 -

How Long Should a Pitch Be? The Complete Guide to Perfect Pitch Timing
Time might be the single most underestimated element of pitching. You can have brilliant ideas, strong data, smart insights, and an incredibly valuable product — but if your pitch is too long, too short, or poorly timed, people stop listening. Decision-makers today are overwhelmed with information, racing through meetings, and constantly analyzing which opportunities deserve their energy....

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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

a adăugat un sunet Business
2025-12-02 20:07:43 -

What Is a Pitch?
Introduction: Why “Pitching” Matters Everywhere Whether you're trying to attract investors, persuade a teacher to approve a project idea, convince someone to support your nonprofit mission, or sell a product, you eventually need to pitch something. The word “pitch” is thrown around constantly in business, marketing, entertainment, and even everyday...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-29 16:17:29 -

Which Teams or Departments Must Be Aligned for Launch Day?
How to Build Seamless Cross-Functional Alignment for a Successful Product Launch Launching a product isn’t just a marketing event — it’s an organizational effort that spans product development, operations, customer support, sales, finance, and leadership. Every team plays a distinct role, and when even one isn’t in sync, the launch can stumble. A great product launch...

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