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Dacey Rankins

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2025-12-08 18:47:19 -

How Do I Qualify a Prospect?
Qualifying a prospect is one of the most critical steps in sales. It determines whether a lead is worth your time, whether they’re a realistic buyer, and whether pursuing them will result in a closed deal — or a wasted pipeline slot. For early-stage founders, new sales reps, and even experienced teams, poor qualification is one of the biggest causes of: long, unproductive...

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Dacey Rankins

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2025-12-16 22:47:41 -

How Do I Qualify a Sales Lead?
Qualifying sales leads is one of the most important — and most overlooked — skills in sales. Many sales problems don’t come from poor pitching or weak closing skills. They come from talking to the wrong people for too long. Lead qualification helps you decide: who is worth your time who is ready to buy who needs nurturing who should be disqualified...

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Dacey Rankins

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2025-12-09 17:15:01 -

How Do I Research Prospects?
Prospecting isn’t just about sending messages — it’s about sending messages that matter. The biggest difference between spam and effective outreach is research. When you understand who you’re contacting, what they care about, and why your solution may help, you instantly stand out from the dozens (or hundreds) of generic messages they ignore daily. Great prospect...

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Dacey Rankins

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2025-12-16 23:18:06 -

What Is a Qualified Lead (MQL vs SQL)?
The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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Dacey Rankins

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2025-12-15 17:39:31 -

What Is a Qualified Lead?
Understanding what a qualified lead is can completely change your results in sales. Many people struggle not because they’re bad at selling, but because they’re spending time on the wrong leads. When you focus on qualified leads, sales becomes easier, faster, and far less frustrating. This article is a deep, complete guide to qualified leads — what they are, why they matter,...

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Dacey Rankins

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2025-12-16 21:26:59 -

What Is the Difference Between a Lead and a Prospect?
The terms lead and prospect are often used interchangeably — but they are not the same thing. Confusing these two concepts causes major problems in sales, including wasted time, poor forecasting, low close rates, and frustration between marketing and sales teams. Understanding the difference between a lead and a prospect helps you: focus your effort on the right people...

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Dacey Rankins

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2025-12-08 18:49:43 -

What’s the Difference Between a Lead and a Prospect?
If you’re new to sales, prospecting, or startup growth, there’s one distinction you must understand before sending a single cold email or picking up the phone: Leads and prospects are NOT the same thing. They might sound similar, and many beginners mistakenly use the words interchangeably, but they represent different stages of the customer journey — and mixing them up can...

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