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Describe a Launch You Worked On—What Went Well? What Would You Change?Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...0 Σχόλια 0 Μοιράστηκε 9χλμ. Views 0 Προεπισκόπηση
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How Do I Acquire Customers? Strategies and Tactics That WorkCustomer acquisition is one of the most common—and most challenging—questions business owners and marketers ask: How do I actually get customers? While the concept sounds simple, successful customer acquisition requires a clear strategy, the right tactics, and ongoing optimization. This article breaks down customer acquisition into practical, actionable strategies and tactics you...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση
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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...0 Σχόλια 0 Μοιράστηκε 9χλμ. Views 0 Προεπισκόπηση
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How Do I Craft Effective Content and Messaging That Scales?In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...0 Σχόλια 0 Μοιράστηκε 9χλμ. Views 0 Προεπισκόπηση
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How Do I Create a Lead Generation Funnel?A lead generation funnel is the system that turns attention into revenue. It’s not a single ad, page, or email — it’s the entire journey someone takes from first contact to becoming a qualified lead (and eventually a customer). Businesses that struggle with lead generation usually don’t have a traffic problem — they have a funnel problem. This article breaks down...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Do I Plan and Execute Effective B2B Marketing Campaigns?Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...0 Σχόλια 0 Μοιράστηκε 11χλμ. Views 0 Προεπισκόπηση
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How Do I Plan and Execute Effective B2B Marketing Campaigns?Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...0 Σχόλια 0 Μοιράστηκε 8χλμ. Views 0 Προεπισκόπηση
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How Do You Align Sales with Marketing?One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση
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How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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