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Dacey Rankins

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2025-12-08 18:29:27 -

How Do I Find Prospects?
Finding prospects is the foundation of every business that intends to grow. Whether you’re a founder, an early sales rep, a freelancer, or someone responsible for generating pipeline, your ability to find the right people determines how well your pitch, product, and sales process will perform. But prospecting isn't about randomly contacting people. It’s about identifying qualified...

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Dacey Rankins

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2025-12-16 20:27:32 -

How Do I Generate More Sales Leads?
Generating more sales leads is one of the most common — and most misunderstood — challenges in sales. Many people jump straight to tactics (“Should I cold call?” “Should I run ads?”) without building a system. Others try one method, don’t see instant results, and give up. The truth is simple: lead generation works best when it’s structured,...

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Dacey Rankins

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2025-12-16 22:47:41 -

How Do I Qualify a Sales Lead?
Qualifying sales leads is one of the most important — and most overlooked — skills in sales. Many sales problems don’t come from poor pitching or weak closing skills. They come from talking to the wrong people for too long. Lead qualification helps you decide: who is worth your time who is ready to buy who needs nurturing who should be disqualified...

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Dacey Rankins

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2025-12-16 20:24:35 -

What Is Lead Generation in Sales?
Lead generation is the starting point of all sales. Without leads, there are no conversations. Without conversations, there are no deals. And without deals, there is no revenue. Yet despite its importance, lead generation is often misunderstood or oversimplified. Some people think lead generation is just “getting emails.” Others think it’s only ads or cold calls. In reality,...

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Dacey Rankins

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2025-12-16 21:26:59 -

What Is the Difference Between a Lead and a Prospect?
The terms lead and prospect are often used interchangeably — but they are not the same thing. Confusing these two concepts causes major problems in sales, including wasted time, poor forecasting, low close rates, and frustration between marketing and sales teams. Understanding the difference between a lead and a prospect helps you: focus your effort on the right people...

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Dacey Rankins

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2025-12-08 18:49:43 -

What’s the Difference Between a Lead and a Prospect?
If you’re new to sales, prospecting, or startup growth, there’s one distinction you must understand before sending a single cold email or picking up the phone: Leads and prospects are NOT the same thing. They might sound similar, and many beginners mistakenly use the words interchangeably, but they represent different stages of the customer journey — and mixing them up can...

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