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What Is a Qualified Lead (MQL vs SQL)?The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...0 Commenti 0 condivisioni 403 Views 0 Anteprima
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What Is the Difference Between a Lead and a Prospect?The terms lead and prospect are often used interchangeably — but they are not the same thing. Confusing these two concepts causes major problems in sales, including wasted time, poor forecasting, low close rates, and frustration between marketing and sales teams. Understanding the difference between a lead and a prospect helps you: focus your effort on the right people...0 Commenti 0 condivisioni 400 Views 0 Anteprima
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What Is the Sales Funnel?The sales funnel is one of the most important concepts in sales and marketing. Almost every sales strategy, lead generation system, and revenue model is built around it. Yet many people misunderstand what a sales funnel really is, how it works, or how to use it effectively. This article gives you a complete, practical understanding of the sales funnel — what it is, why it matters, the...0 Commenti 0 condivisioni 212 Views 0 Anteprima