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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-20 15:38:59 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-08 18:29:27 -

How Do I Find Prospects?
Finding prospects is the foundation of every business that intends to grow. Whether you’re a founder, an early sales rep, a freelancer, or someone responsible for generating pipeline, your ability to find the right people determines how well your pitch, product, and sales process will perform. But prospecting isn't about randomly contacting people. It’s about identifying qualified...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-16 23:18:06 -

What Is a Qualified Lead (MQL vs SQL)?
The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-15 17:39:31 -

What Is a Qualified Lead?
Understanding what a qualified lead is can completely change your results in sales. Many people struggle not because they’re bad at selling, but because they’re spending time on the wrong leads. When you focus on qualified leads, sales becomes easier, faster, and far less frustrating. This article is a deep, complete guide to qualified leads — what they are, why they matter,...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-08 18:28:12 -

What Is Prospecting in Sales?
In sales, nothing meaningful happens until you find the right people to sell to. That first step — searching for potential customers — is called prospecting. And while "closing deals" gets more glamour, successful prospecting is the backbone of consistent sales. Without good prospects, even the best pitch will fall flat. This article explores what prospecting really means, why it's...

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