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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-17 15:50:27 -

How Does Retargeting Work Without Third-Party Cookies? A Complete Guide to Privacy-First Advertising in 2026
For more than two decades, third-party cookies powered much of digital advertising. They allowed marketers to track users across websites, build detailed profiles, and deliver personalized retargeting ads. But by 2026, major browsers and regulators have largely phased out third-party cookies. Companies like Google, Apple, and Mozilla Foundation have reshaped how tracking works in the name of...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 00:15:35 -

What Is a Remarketing Tag or Pixel? A Complete Guide to Tracking, Targeting, and Optimization
Every successful remarketing campaign begins with one essential element: the remarketing tag or pixel. Without it, remarketing is impossible. A remarketing tag—also called a tracking pixel—is the technology that allows advertisers to identify website visitors, record their behavior, and place them into targeting audiences. It is the bridge between user activity and advertising...

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