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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

adicionou um novo artigo Business
2026-09-05 00:21:22 -

What Is the Difference Between Sponsorship and a Donation?
A company gives $50,000 to a youth soccer organization. At first glance, the transaction seems straightforward. Money moves from a business to a community organization. The organization benefits. The children benefit. Everyone shakes hands. But suppose the company’s logo appears on every jersey. Its executives receive tickets to the organization’s annual gala. The company gets a...

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