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Dacey Rankins

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2026-09-09 12:28:28 -

How Much Does Sponsorship Cost?
“How much does sponsorship cost?” It sounds like a simple question. It isn't. A local business might sponsor an event for $500. A regional company might invest $10,000. A major corporation could spend $100,000 or considerably more on a strategic sponsorship. And all three numbers can be perfectly reasonable. Why? Because sponsorship isn't a product with a fixed retail price....

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Dacey Rankins

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2026-09-09 12:29:30 -

How Much Should I Charge for Sponsorship?
There's a number sitting on your sponsorship proposal. You know you have to put something there. The problem is figuring out what that something should be. $1,000? $5,000? $25,000? $100,000? Most sponsorship sellers worry about charging too much. Experienced sponsorship sellers also worry about charging too little. And that second concern deserves far more attention. Because once...

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Dacey Rankins

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2026-09-09 12:22:45 -

How Should Sponsorship Packages Be Priced?
Put a number on a sponsorship package too high, and prospects disappear. Put it too low, and you may sell out quickly—and still lose money. That second problem is more dangerous than it looks. A sponsorship can appear successful on paper while quietly underpricing the audience, access, visibility, credibility, and business opportunities you're giving away. So how should sponsorship...

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