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Dacey Rankins

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2026-09-09 12:31:35 -

How Do You Determine Sponsorship Value?
A sponsorship can be worth $5,000. It can be worth $50,000. It can be worth $500,000. And here’s the uncomfortable part: the number is not determined by the size of the logo. Sponsorship value is determined by what a sponsor can reasonably expect to gain from the relationship—and how difficult that opportunity would be to replicate somewhere else. That distinction changes...

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Dacey Rankins

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2026-09-03 21:23:02 -

Why Is Sponsorship Important? The Strategic Value Behind the Logo
A company can spend millions buying attention and still be forgotten by lunchtime. Then there is sponsorship. A brand puts its name on a stadium, supports a community festival, backs a professional conference, partners with an athlete, or funds a cultural event. Suddenly, the company is no longer communicating from outside the experience. It is inside it. That distinction explains why...

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Dacey Rankins

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2026-09-09 12:29:30 -

How Much Should I Charge for Sponsorship?
There's a number sitting on your sponsorship proposal. You know you have to put something there. The problem is figuring out what that something should be. $1,000? $5,000? $25,000? $100,000? Most sponsorship sellers worry about charging too much. Experienced sponsorship sellers also worry about charging too little. And that second concern deserves far more attention. Because once...

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Dacey Rankins

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2026-09-09 12:22:45 -

How Should Sponsorship Packages Be Priced?
Put a number on a sponsorship package too high, and prospects disappear. Put it too low, and you may sell out quickly—and still lose money. That second problem is more dangerous than it looks. A sponsorship can appear successful on paper while quietly underpricing the audience, access, visibility, credibility, and business opportunities you're giving away. So how should sponsorship...

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