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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 19:17:22 -

Common Mistakes to Avoid When Storytelling in Marketing
Storytelling has become one of the most powerful tools in modern marketing — a bridge between information and emotion, logic and trust. But while many brands now understand the importance of storytelling, far fewer execute it well. A weak or misguided story can alienate your audience, confuse your message, or even damage credibility. This comprehensive guide explores the most common...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:07:00 -

How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases Every day, journalists’ inboxes fill with hundreds of press releases—many of which never see the light of day. Despite best intentions, most are ignored, deleted, or buried under a pile of “breaking news” alerts. Why? Because many companies write press releases that look like marketing copy instead of genuine news....

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Dacey Rankins

added blog Business
2025-04-19 14:45:22 -

What Common Mistakes Should Be Avoided When Writing a Startup Biography?
A startup biography is more than just a summary — it’s a powerful narrative that can inspire, connect, and attract attention from investors, customers, and media. But if not done thoughtfully, it can also fall flat. To make sure your startup bio works for you, it’s essential to avoid a few common mistakes. 1. Using Overly Technical LanguageWhile it’s tempting to...

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Dacey Rankins

added blog Business
2025-04-21 18:12:23 -

What Common Mistakes Should Be Avoided When Writing a Startup Biography?
Writing a startup biography can be a powerful way to communicate the essence of a company, its origins, and the passion behind the journey. Whether you’re crafting this for a website, investor pitch, or media kit, it serves as a bridge between your brand and your audience. But a poorly written startup biography can do more harm than good, misrepresenting your vision or failing to resonate...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:24:42 -

What Mistakes Should Organizations Avoid in Public Relations?
How to Protect Your Brand, Build Trust, and Steer Clear of Common PR Pitfalls In the fast-moving world of media and communication, Public Relations (PR) is both an opportunity and a risk. When done right, PR can build powerful trust, elevate your brand, and open doors to long-term relationships with customers and journalists. But when done poorly, it can backfire — leading to lost...

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