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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-03-13 15:44:34 -

Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is necessary. While it’s possible to start a business without one, having a well-structured plan can significantly improve your chances of success. A business plan serves as a roadmap, guiding you through each stage of growth and helping you make informed decisions. What Is a Business Plan? A...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-07-16 16:17:18 -

How Do You Keep Motivated Team Members Challenged? Inspiring High-Performers to Go Beyond the Status Quo
A common leadership dilemma is this:“How do you encourage high-performers who are already meeting expectations to go above and beyond?” It’s a good problem to have—but a critical one to solve. When your most motivated team members hit their stride, they may begin to plateau if not continually challenged. These individuals thrive on growth, responsibility, and purpose....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-07 17:30:32 -

How is Success Measured and Reported by a CEO?
CEOs are ultimately responsible for steering their organizations toward success—but how is success actually measured, and how do CEOs report on it? It's not just about revenue or share price. Success encompasses multiple dimensions, from financial performance to cultural health, innovation, and stakeholder satisfaction. 1. Defining Success at the Organizational Level Before measuring...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-15 18:53:04 -

How Long Should a Marketing Plan Be?
Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-12-19 15:06:58 -

How Often Should I Update My Business Plan?
A business plan is a dynamic document that provides a roadmap for your company’s growth and success. However, many entrepreneurs make the mistake of treating their business plan as a one-time task—writing it, submitting it, and then forgetting about it. In reality, a business plan should be updated regularly to reflect the changing conditions of your business, industry, and market....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-12 15:30:26 -

What Are Some Challenges Your Company Is Facing?
Asking about a company’s challenges in an interview can give you valuable insight into its current state, priorities, and potential risks. It also shows that you’re thinking critically about how you could contribute. Why This Question Matters Demonstrates Strategic Thinking: Employers see you as someone interested in solving real problems. Helps You Evaluate Fit:...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-12-26 13:45:00 -

What Are the Best Books on Business Strategy?
Business strategy is a crucial aspect of any successful organization, as it helps define the direction of the company and ensures its growth and profitability. For entrepreneurs, business leaders, and strategists, understanding the nuances of strategy can be a key differentiator in a competitive market. There are many books that offer valuable insights into business strategy, providing...

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