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Dacey Rankins

adicionou um novo artigo Business
2025-09-17 10:53:01 -

Is Viral Growth Always Desirable?
Viral growth is one of the most exciting concepts in business and marketing. The idea that your product, campaign, or content can spread rapidly without heavy marketing spend has fueled the success of companies like TikTok, Dropbox, and WhatsApp. But while viral growth can deliver rapid user acquisition and brand exposure, it isn’t always the holy grail it appears to be. In fact, viral...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-26 15:05:44 -

What Is Organic User Acquisition?
Organic user acquisition is the process of attracting new users without directly paying for advertising placements. Instead of spending money on ads, businesses earn traffic and users through visibility, value, trust, and discoverability. In 2026, organic user acquisition remains one of the most sustainable and cost-effective growth strategies. While it takes longer to build compared to paid...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:38:34 -

What Is the Difference Between User Acquisition and Retention?
In the world of digital marketing and growth strategy, user acquisition and user retention are two sides of the same coin — yet they serve fundamentally different purposes. Understanding the distinction is crucial for building sustainable growth in 2026. User Acquisition (UA): The process of attracting and converting new users to your product or service. User Retention: The...

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