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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-13 17:12:06 -

YouTube and Web Marketing Synergy: Building a Unified Brand Presence
1. From Channel to Ecosystem: Rethinking YouTube’s Role In the past, many businesses treated YouTube as an add-on to their marketing strategy — a place to post the occasional product video or commercial. Today, that approach leaves potential on the table. YouTube functions best when it’s positioned as the central storytelling hub of a brand’s entire digital presence. A...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-03 14:55:24 -

Is Content More Important Than Technical SEO? Understanding the Balance for 2025 Success
Search engine optimization (SEO) has evolved dramatically over the years. Once upon a time, keyword stuffing and a few backlinks were enough to rank. Today, SEO success requires a fine balance between content quality and technical precision. The age-old question—“Is content more important than technical SEO?”—misses the point. In 2025, the right answer is: both matter...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-26 14:10:29 -

What Are Common Mistakes Companies Make During M&A?
Mergers and acquisitions (M&A) represent some of the most ambitious, complex, and high-stakes moves a company can make. When executed successfully, they can transform a business, create massive growth, expand market presence, and drive competitive advantage. When executed poorly, however, they can destroy value, erode morale, destabilize leadership, and produce financial losses that linger...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-26 13:32:29 -

What Are the Key Risks in an M&A Deal?
Mergers and acquisitions (M&A) are among the most ambitious, complex, and high-stakes moves a company can make. They promise growth, transformation, competitive advantages, new markets, new capabilities, and accelerated strategic momentum. But every opportunity contains risk, and nowhere is this more true than in M&A. Deals that look brilliant on paper can unravel in execution....

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Dacey Rankins

adicionou um novo artigo Business
2025-11-26 13:20:43 -

What Is the Difference Between a Merger and an Acquisition?
A Comprehensive 3,000-Word Guide to M&A Fundamentals Mergers and acquisitions — commonly referred to as M&A — are among the most powerful strategic tools available to companies seeking growth, competitiveness, or transformation. They reshape industries, create multinational giants, eliminate competition, accelerate innovation, and provide companies with new capabilities...

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