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Dacey Rankins

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2025-09-04 12:09:39 -

How Flexible Should My Pricing Be?
Pricing is not just about setting a number and leaving it there. In dynamic markets where customer expectations, competition, and economic conditions shift rapidly, pricing flexibility is often the difference between thriving and merely surviving. But how much flexibility is the right amount? Too rigid, and you risk losing relevance. Too flexible, and you may confuse customers or weaken your...

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Dacey Rankins

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2025-09-04 13:21:48 -

Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In reality, not all customers have the same needs, preferences, or willingness to pay. Some want the cheapest option possible, while others are happy to pay a premium for added convenience, quality, or brand reputation. This is where customer segmentation comes into play. Segmenting your customer base...

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Dacey Rankins

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2025-09-04 12:17:08 -

What Is Good–Better–Best (Tiered) Pricing?
When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...

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