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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 19:06:14 -

How Do We Differentiate Ourselves from Competitors (Unique Selling Proposition / Positioning)?
Introduction In today’s crowded marketplace, standing out is no longer optional — it’s essential. A business can have the best product, service, or team, but if it blends in with competitors, it risks being overlooked. This is where differentiation, unique selling proposition (USP), and positioning come into play. Differentiation defines how your brand stands apart, the USP...

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Dacey Rankins

added blog Business
2025-01-09 15:19:07 -

How can I make my business biography stand out?
In today's competitive business world, crafting a compelling business biography is crucial to making a memorable impression. A well-written biography can serve as a powerful marketing tool, helping potential clients, partners, and investors understand who you are, what you offer, and why you stand out in your industry. But how can you ensure your biography captures attention and leaves a...

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Dacey Rankins

added blog Business
2025-04-02 16:23:33 -

What is the Best Way to Pitch Investors as a Startup Founder?
As a startup founder, securing investment is often the key to turning your vision into a reality. But how do you effectively pitch to investors who are inundated with countless proposals? Crafting a compelling pitch that captures their attention and convinces them to invest in your business requires more than just a great idea. It’s about showcasing your startup’s potential, market...

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