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Dacey Rankins

toegevoegd een audio Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

toegevoegd een audio Business
2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2026-02-24 13:36:55 -

How Does User Acquisition Work?
User acquisition (UA) is the structured process of attracting, converting, and activating new users for a product or service. While the concept sounds simple — “get more users” — the execution involves strategy, data, psychology, creative testing, and continuous optimization. In 2026, user acquisition is no longer just running ads and hoping for downloads. It is a...

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Dacey Rankins

toegevoegd een audio Business
2025-09-17 10:45:24 -

How Does Viral Growth Work or What Drives It?
Viral growth is often described as the “holy grail” of scaling businesses. Instead of relying exclusively on costly ad campaigns or slow word-of-mouth, viral growth allows products to expand exponentially as users bring in new users. But while the concept sounds simple, the mechanics behind viral growth involve psychology, product design, and data-driven optimization. This article...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2026-01-20 17:02:27 -

What Is Product-Led Customer Acquisition?
Product-led customer acquisition (PLCA) is a growth strategy where the product itself is the primary driver of acquiring new customers. Instead of relying heavily on sales teams, paid advertising, or outbound marketing, product-led acquisition allows users to discover, experience, and adopt a product before ever speaking to a salesperson—or sometimes without speaking to one at all. This...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2026-02-24 13:38:34 -

What Is the Difference Between User Acquisition and Retention?
In the world of digital marketing and growth strategy, user acquisition and user retention are two sides of the same coin — yet they serve fundamentally different purposes. Understanding the distinction is crucial for building sustainable growth in 2026. User Acquisition (UA): The process of attracting and converting new users to your product or service. User Retention: The...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2026-02-24 13:35:40 -

What Is User Acquisition?
User acquisition (UA) is the process of attracting new users to a product, platform, or service through strategic marketing efforts. It focuses on turning prospects into active users by guiding them through a structured journey — from awareness to signup, download, or purchase. User acquisition is especially important for: Mobile apps SaaS companies E-commerce platforms...

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Dacey Rankins

toegevoegd een audio Business
2025-09-17 10:44:08 -

What Is Viral Growth?
In the digital age, many of the fastest-growing companies—Facebook, TikTok, Dropbox, and WhatsApp—have one thing in common: viral growth. This growth phenomenon allows products and services to spread rapidly without relying exclusively on paid advertising or traditional marketing. Instead, users themselves become the engine of acquisition. But what exactly is viral growth, how does...

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