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Dacey Rankins

added blog Business
2025-09-16 16:30:15 -

How Can I Improve User Retention?
Acquiring new users is only half the battle in building a successful business. The real challenge—and opportunity—lies in retaining users long term. Strong retention indicates that people not only try your product but continue to find value, become loyal advocates, and contribute to predictable revenue streams. Improving retention is both an art and a science, requiring a mix of...

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Dacey Rankins

added blog Business
2025-09-16 16:35:18 -

How Do Onboarding and User Experience Impact Retention?
Retention is a key metric for any product or service. However, user retention doesn’t happen by accident—it is strongly influenced by the onboarding process and the overall user experience (UX). These two elements determine whether a user sees value, forms habits, and ultimately stays loyal. This article explores how onboarding and UX drive retention, why early interactions matter...

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Dacey Rankins

added blog Business
2025-09-16 16:19:17 -

What Is User Retention and How Is It Measured?
In the world of digital products, growth isn’t just about acquiring users—it’s about keeping them engaged over time. This is where user retention becomes one of the most important metrics for product managers, marketers, and business leaders. Retention reveals whether customers find ongoing value in your product. Without strong retention, even the best acquisition campaigns...

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Dacey Rankins

added blog Business
2025-09-16 16:33:48 -

What’s the Difference Between User Retention and Churn?
When businesses measure customer health, two metrics consistently come up: retention and churn. Both describe customer behavior over time, but they represent opposite sides of the same coin. Understanding how they differ—and how they interact—is essential for creating sustainable growth strategies. This article breaks down the differences between user retention and user churn, how...

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Dacey Rankins

added blog Business
2025-09-16 16:23:09 -

Why Is User Retention Important?
In business, growth often gets equated with acquisition—bringing in as many new customers as possible. But the truth is, long-term success depends more on retention than acquisition. Acquiring new users is costly, and without retention, those hard-earned customers quickly churn out of the funnel. User retention is what turns one-time buyers into loyal advocates, drives revenue...

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Dacey Rankins

added blog Business
2025-09-17 10:51:01 -

How Can I Increase My Chances of Viral Growth?
Viral growth is one of the most coveted achievements for startups and established companies alike. The idea that your users can drive exponential growth by inviting others—without relying solely on paid marketing—seems almost magical. But virality isn’t pure luck; it’s often the result of intentional product design, smart incentives, and understanding user psychology....

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Dacey Rankins

added blog Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

added blog Business
2025-05-01 16:23:45 -

How Does a Startup CEO Define and Measure Success?
For a startup CEO, success isn’t defined by a single metric. Unlike in established companies where benchmarks are more predictable, startup success is fluid, evolving with each stage of growth. From product-market fit to scalability, the CEO must define clear, measurable goals that reflect both the company’s vision and the current reality of its journey. 1. Success Begins with...

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Dacey Rankins

added blog Business
2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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Dacey Rankins

added blog Business
2025-09-16 16:32:29 -

How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions leadership asks is:“How long will it take before we see results?” The answer depends on many variables, including your business model, customer lifecycle, and the types of changes you implement. Retention improvements rarely happen overnight, but with the right strategy, you can start seeing...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:20:59 -

How to Balance Mobile Site vs Mobile App — Which Is Better?
Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

added blog Business
2025-09-11 16:45:17 -

Key Metrics to Measure Growth Hacking Success
Growth hacking is a results-driven approach to business growth. Unlike traditional marketing, which may focus on brand awareness or impressions, growth hacking emphasizes measurable, actionable outcomes. To determine whether a growth hack is successful, businesses rely on key performance indicators (KPIs) that quantify user acquisition, engagement, retention, and revenue. This article explores...

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