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Dacey Rankins

added blog Business
2024-09-24 13:59:14 -

How to Create a Strong B2B Value Proposition
Attention spans around the world are shrinking due to the sheer amount of information we have to process every day. This means that people like you and I working in sales and marketing in the B2B industry usually have about three seconds to grab a prospect's attention. Yes, you heard right. You have three seconds to make a good first impression on potential customers to then encourage them to...

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Dacey Rankins

added blog Business
2025-01-09 15:23:12 -

What is a business model?
A business model is a crucial component of any company, whether it's a startup or an established enterprise. It essentially defines how a business creates, delivers, and captures value. In other words, a business model outlines a company's plan for generating profit. It details the products or services offered, the target markets, and anticipated expenses, serving as a roadmap for both internal...

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Dacey Rankins

added blog Business
2024-12-23 16:01:27 -

What is Business Strategy? A Clear Definition and Examples
Business strategy is a crucial concept that defines how a company will achieve its long-term objectives and maintain a competitive edge in the marketplace. It involves a plan of action or a set of decisions aimed at positioning a company in a way that ensures its success, growth, and profitability over time. Whether you’re running a small startup or a large corporation, a well-thought-out...

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Dacey Rankins

added blog Business
2024-12-18 16:44:40 -

What is the Difference Between a Business Plan and a Business Model?
This question often comes up as people try to clarify the distinction between two critical elements of business strategy: the business plan and the business model. While both are essential for launching, running, and growing a business, they serve different purposes and provide different insights into the operations and future direction of a company. Understanding the difference between these...

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