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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-11 17:59:29 -

How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction In marketing, “going viral” is often treated as the ultimate badge of success — millions of views, shares, and likes seem to promise brand fame and fortune. But as many companies have learned, virality alone does not guarantee business results. A video might explode across social media but yield little in the way of sales, loyalty, or meaningful engagement. To...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 14:56:14 -

15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction In marketing, creativity often matters more than cash. While traditional campaigns rely on massive budgets, guerrilla marketing thrives on boldness, wit, and surprise. The most memorable campaigns don’t just sell — they stun, delight, and stick in people’s minds. These are the ones we talk about over coffee, share online, and remember years later. In this...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-11 18:01:46 -

Is Going Viral a Guarantee of Success or Sales?
Introduction In today’s hyperconnected world, “going viral” is the dream of countless marketers, content creators, and entrepreneurs. The idea of a single video, meme, or post reaching millions of people overnight has an undeniable allure — it promises instant fame, massive visibility, and potentially explosive growth. However, the reality is far more complex. While...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 17:38:26 -

Which Brands Have Done Successful Guerrilla Marketing Campaigns?
Case studies and success stories that prove creativity beats budget. Introduction: The Power of Creativity in Guerrilla Marketing Guerrilla marketing thrives on imagination, surprise, and bold execution. Unlike traditional advertising, it doesn’t require massive budgets — instead, it relies on capturing attention in unconventional ways. Some of the world’s most memorable...

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