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What Is Telemarketing? Understanding Its Role, Purpose, and Modern TransformationIntroduction Telemarketing is one of the most enduring and adaptable forms of direct marketing. Despite the rise of digital channels—email, social media, and AI-driven automation—the power of a live human voice connecting with another person remains remarkably effective. At its core, telemarketing is the practice of using the telephone to promote, sell, or solicit products or...0 التعليقات 0 المشاركات 197 مشاهدة 0 معاينة
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What Tools and Methods Support PMMs?Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...0 التعليقات 0 المشاركات 4كيلو بايت مشاهدة 0 معاينة
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What Trends in Mobile Marketing Should I Watch For?Introduction Mobile marketing continues to evolve at a breakneck pace. With over 6.8 billion smartphone users worldwide and more than 60% of web traffic originating from mobile devices, brands are compelled to stay ahead of emerging trends to remain relevant. The modern consumer expects instant, personalized, and seamless experiences, and innovations in mobile technology — from voice...0 التعليقات 0 المشاركات 768 مشاهدة 0 معاينة