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How Do I Measure Digital Marketing Success? (KPIs Explained)Introduction: Why Measuring Success Matters Digital marketing is not just about creating campaigns—it’s about knowing what works, what doesn’t, and where to improve. Without measurement, businesses operate blindly, wasting resources on ineffective tactics. The good news? Digital marketing provides real-time data that allows businesses to track performance and optimize...0 Σχόλια 0 Μοιράστηκε 488 Views 0 Προεπισκόπηση
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What Is a Metric vs. a Dimension?When working with analytics platforms like Google Analytics, you’ll often come across two foundational concepts: metrics and dimensions. These are the building blocks of reporting and analysis, and understanding the difference between them is essential if you want to make sense of your website data. Although the terms are sometimes used interchangeably by beginners, they mean very...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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What Is a Session?When analyzing website performance in Google Analytics, one of the most frequently encountered terms is “session.” It may seem like a simple concept, but understanding how sessions are defined and measured is critical for interpreting your analytics data correctly. Many decisions about marketing effectiveness, user engagement, and conversion rates depend on how sessions are counted....0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση