Dacey Rankins

Dacey Rankins

added blog Business
2025-08-30 00:51:53 -

What Are Segments?
In Google Analytics, raw data can sometimes be overwhelming. Looking at total users, sessions, or pageviews gives you a big-picture view, but it doesn’t tell you much about the different types of people visiting your website. That’s where segments come in. Segments allow you to break down your audience into meaningful groups so you can understand behaviors, patterns, and outcomes...

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Dacey Rankins

added blog Business
2025-08-30 00:50:41 -

What Is a Session?
When analyzing website performance in Google Analytics, one of the most frequently encountered terms is “session.” It may seem like a simple concept, but understanding how sessions are defined and measured is critical for interpreting your analytics data correctly. Many decisions about marketing effectiveness, user engagement, and conversion rates depend on how sessions are counted....

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Dacey Rankins

added blog Business
2025-08-30 00:48:39 -

What Are Goals in Google Analytics, and How Do I Create Them?
Google Analytics is more than just a traffic counter. It’s a tool designed to help you measure the effectiveness of your website in achieving real business objectives. To do that, you need to go beyond basic metrics like pageviews and sessions. That’s where Goals come in. Goals in Google Analytics allow you to measure whether users are taking the actions you care about most....

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Dacey Rankins

added blog Business
2025-08-30 00:46:02 -

What Is a Metric vs. a Dimension?
When working with analytics platforms like Google Analytics, you’ll often come across two foundational concepts: metrics and dimensions. These are the building blocks of reporting and analysis, and understanding the difference between them is essential if you want to make sense of your website data. Although the terms are sometimes used interchangeably by beginners, they mean very...

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Dacey Rankins

added blog Business
2025-08-30 00:42:37 -

How Do I Set Up Google Analytics on My Website?
Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...

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Dacey Rankins

added blog Business
2025-08-30 00:38:48 -

Is Google Analytics Free to Use?
One of the reasons Google Analytics has become the most popular web analytics tool in the world is that it’s available at no cost for most users. But as with many technology products, the answer to whether it’s “free” depends on your needs, the size of your organization, and the level of insights you’re looking for. In this article, we’ll break down what...

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Dacey Rankins

added blog Business
2025-08-30 00:36:08 -

What Is Google Analytics, and How Does It Work?
In today’s digital-first world, websites are the front door to businesses, organizations, and brands. But simply having a website is not enough—you need to understand how visitors interact with it, what drives them there, and whether your site is achieving its goals. This is where Google Analytics comes in. Google Analytics is one of the most widely used web analytics tools in the...

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Dacey Rankins

added blog Business
2025-08-30 00:33:53 -

What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal with this data?” While businesses collect massive amounts of information every day, the true value of analytics lies not in the data itself, but in how it aligns with organizational goals. Without a clear objective, even the most advanced tools and dashboards risk becoming “data for...

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Dacey Rankins

added blog Business
2025-08-30 00:30:58 -

What Are Your Biggest Frustrations in Analytics?
Analytics is often seen as the engine behind modern business decision-making. Organizations proudly talk about being “data-driven,” investing in tools, and hiring analysts to extract meaning from mountains of data. Yet anyone who has worked in the field knows that analytics isn’t always smooth sailing. Alongside the exciting opportunities, there are very real frustrations that...

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Dacey Rankins

added blog Business
2025-08-30 00:22:14 -

What Kind of Computer Programs and Skills Are Generally Involved in Analytics?
Analytics has become one of the most critical capabilities for businesses across industries. From startups to global corporations, organizations increasingly depend on data to make informed decisions. But analytics doesn’t happen on its own—it requires a combination of computer programs, technical expertise, and problem-solving skills. Understanding what tools and skills are...

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