International Business and Trade
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What daily habits do successful founders have?
Success in the startup world rarely happens by accident. Behind every thriving founder is a set...
What Critical Questions Help Define Good Business Metrics?
In the era of data-driven decision-making, organizations often find themselves swimming in a sea...
What Are the Benefits of Influencer Marketing?
In today's digital world, influencer marketing has become a highly effective strategy for brands...
How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction
In today’s hyperconnected economy, mobile marketing is not just an optional...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...