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The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
How Do I Market My Business on a Low Budget?
Marketing is essential for growing a business, but not every entrepreneur has a big budget for...
How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases
Every day, journalists’ inboxes fill...
Tools used to rennovate
If the Fixies really existed, they would be the most welcome guests in every home. However, they...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...