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What Is Targeted Advertising?
Advertising has always been about reaching the right audience at the right time. In the past,...
How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...
What Role Does Customer Development Play in Startup Innovation?
In the fast-paced and competitive world of startups, innovation is key to staying relevant and...
What is the Role of a CMO?
In the modern business landscape, the Chief Marketing Officer (CMO) is no longer just the person...
Retargeting: types, scenarios
Retargeting is actively used in e-commerce. For example, if a consumer searched the internet for...