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How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product,...
How Much Equity Should a Startup Founder Keep?
As a startup founder, one of the most important decisions you’ll make is how much equity to...
Why Is Positioning Important? (The Strategic Power Behind Every Successful Brand)
Introduction: The Hidden Engine of Market Success
When people think of marketing, they often...
What Are Common Pitching Mistakes?
Pitching — whether to investors, customers, partners, or the media — is a skill most...
How Should I Split Equity with Co-Founders?
Equity distribution is one of the most critical and potentially sensitive decisions a founding...