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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Autism Spectrum: Spectrum Model
Before the diagnostic manuals the DSM-5 (2013) and ICD-11 (2022) were adopted, what is now called...
Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe...
How Can I Obtain Funding for My Startup?
Securing funding for a startup is one of the most critical steps in turning your business idea...
How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a...