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What are marketing communications?
Marketing communications, like any other communications, consist of certain elements, these are:...
What Should a Telemarketing Campaign Cost — and How Do You Budget It?
Introduction
Telemarketing remains one of the most direct and measurable forms of customer...
How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions...
What Industries Perform Best With Google AdWords?
Google AdWords (Google Ads) is used by businesses in nearly every industry, but not all...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...