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What is the Difference Between a Business Plan and a Business Model?
This question often comes up as people try to clarify the distinction between two critical...
Does a Press Release Help with SEO or Online Visibility?
Introduction: The Overlap Between PR and SEO
Public relations (PR) and search engine...
What Great Decisions or Achievements Marked Their CEO Tenure?
A CEO’s legacy is often defined by a handful of pivotal decisions or achievements that...
Why Do Companies Rebrand?
Rebranding is one of the most powerful — and risky — strategies a business can...
Last Christmas. (2019)
Kate is a young woman subscribed to bad decisions. Working as an elf in a year round Christmas...