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How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...
What Is the Sales Funnel?
The sales funnel is one of the most important concepts in sales and marketing. Almost every sales...
Fiction
Fiction is an art form that uses words and natural language constructions as the only material....
Efficiency in perfectly competitive markets
Key points
Long-run equilibrium in perfectly competitive markets meets two...
Cheerleading: Beyond the Cheers
Cheerleading: Beyond the Cheers
Cheerleading, often associated with sideline chants and...