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Discount trap: how not to fall for the marketing tricks of car dealerships
Today's auto market is full of enticing offers promising significant discounts and additional...
The Keynesian perspective on market forces
Key points
The Keynesian prescription for stabilizing the economy implies...
What Does a Sales Manager Do?
A sales manager is one of the most influential roles in any revenue-driven organization. While...
How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in...
How Do I Lower My AdWords Cost Per Click?
High cost per click (CPC) is one of the most common frustrations advertisers face in Google...