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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
What Factors Affect Pricing?
Pricing is one of the most critical decisions in business strategy. Set it too high, and...
Public Service Loan Forgiveness: a path out of student debt
Do you work for a government or nonprofit organization? Or are you considering that career...
What Is the Difference Between Subsidized and Unsubsidized Loans?
What Is the Difference Between Subsidized and Unsubsidized Loans?
Paying for education often...
How Do Startup Founders Attract Their First Customers?
For many startup founders, one of the biggest challenges they face is attracting their first...