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How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...
How Do I Set Meaningful KPIs (Key Performance Indicators)?
Key Performance Indicators (KPIs) are essential tools that organizations use to measure progress...
How Can I Encourage Others to Give Me Feedback?
Creating Environments Where Open and Honest Feedback Is Welcomed and Valued
Feedback is a...
The Rise of Internet Broadcasts: Transforming Media and Communication
The internet has revolutionized the way we communicate, access information, and entertain...