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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
In E‑Commerce: “Did We Ship Quickly? Were Returns Easy?”
In the fast-paced world of e-commerce, speed and simplicity can make or break the customer...
Moneyball. (2011)
Oakland A's general manager Billy Beane's successful attempt to assemble a baseball team on a...
"James Webb" and the heart of the Milky Way: major scientific achievements
On Earth in 2022, things did not work out, and even science pleased us primarily with space news....
Whose Life Have I Impacted?
One of the most powerful questions you can ask yourself is: Whose life have I impacted? At first,...