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The Apartment. (1960)
A Manhattan insurance clerk tries to rise in his company by letting its executives use his...
The Main Types of Direct Marketing (With Examples)
Introduction: Why Knowing the Types Matters
Direct marketing has grown far beyond flyers and...
What Role Do Loyalty Programs or Gamification Play in Retention?
Customer acquisition can be expensive, but keeping existing customers engaged is often more...
How Would You Describe the Company Culture?
Company culture is more than a buzzword—it’s the foundation that shapes how employees...
How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any...