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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Mad Max: Fury Road. (2015)
In a post-apocalyptic wasteland, a woman rebels against a tyrannical ruler in search for her...
What’s the Difference Between a Metric and a KPI?
In business performance management, two terms often come up interchangeably: metrics and Key...
What Is the Difference Between a Merger and an Acquisition?
A Comprehensive 3,000-Word Guide to M&A Fundamentals
Mergers and acquisitions —...
Printing Designer
A printing designer develops and implements in design layouts concepts for the design of printed...