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Ford против Ferrari. Ford v Ferrari. (2019)
В начале 1960-х Генри Форд II принимает решение улучшить имидж компании и сменить курс на...
How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts
In marketing discussions, a few terms tend to blur...
What Is Targeted Advertising?
Advertising has always been about reaching the right audience at the right time. In the past,...
What Kind of Budget Is Needed for Guerrilla Marketing?
How low can you go, what typical costs look like, and how to run an effective campaign on a tight...
Why Is Your Pricing Higher/Lower Than Competitors’?
When customers shop around, one question inevitably comes up: “Why is your pricing higher...