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Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is...
What Questions Do Investors Ask After a Pitch?
Great pitches impress investors — but great answers win investments.
In venture capital,...
Legal and Disclosure Issues in Influencer Marketing: A Complete 2025 Compliance Guide for Brands and Creators
Introduction: Why Legal Compliance Is Critical in Influencer Marketing
Influencer marketing has...
About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...
What Are the Industry Trends Affecting Competitors?
When analyzing competitors, it’s not enough to look only at what they’re doing now....