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What Is a Good Cost Per Click (CPC)?
Cost per click (CPC) is one of the most critical metrics in pay-per-click (PPC) advertising. It...
Environment
Environment
What does that mean?
The environment is what is around you and how it affects your...
Non-Traditional, Creative Forms of Marketing in Growth Hacking
One of the defining characteristics of growth hacking is its reliance on non-traditional,...
What Makes a Campaign Viral? Understanding Why Some Campaigns Spread and Others Don’t
Introduction
Every marketer dreams of creating the next big viral moment — a post, video,...
Chocolate and its history
The history of chocolate began in Mesoamerica. Fermented beverages made from chocolate date back...