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How Do Companies Identify and Source Potential M&A Targets?
Mergers and acquisitions (M&A) are a cornerstone of corporate growth, strategic expansion,...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Project Power. (2020)
When a pill that gives its users unpredictable superpowers for five minutes hits the streets of...
How Do I Identify My Ideal Customer Profile (ICP)?
One of the biggest reasons startups fail at sales is not because their pitch is weak, or their...
The Lord of the Rings: The Return of the King. (2003)
The final confrontation between the forces of good and evil fighting for control of the future of...